The Four Most Important Things to Look for in Chicago Web Design Firms
One of the biggest tasks you’re faced with when starting a web project is choosing a good designer. From the plethora of options available, how does one separate the best from the rest? This article briefly discusses four or the most essential things to consider when looking for Chicago web design firms.
They have a portfolio of live sites
What’s the quickest way to tell a design agency can deliver on your project? Have a look at the projects they’ve worked on. You shouldn’t however trust a portfolio showing only homepage screenshots. Make sure a link is provided for every portfolio item because you’ll want to have a look. Choose a few websites to visit and consider the design and user experience they provide. If what you find fails to impress you, it’s time to move on to the next agency.
They understand modern design trends
You want to avoid choosing an agency whose designs would only be relevant eight years ago. A serious web design agency should be able to keep up with the latest technology and design trends. Keep in mind that this is about the customer experience you’ll be providing; the more modern the look, the more customers are likely to trust you.
Responsiveness is one of the essential elements of design. Considering that more and more people have their web experiences on smartphones and tables, it’s unimaginable to not have a non-responsive site in this age. The design agency also needs to have a good understanding of other elements such as retina display, flat design and parallax scrolling, and know how to blend all these the right way.
They’re a full-service digital agency
You might imagine that the only skill the best web designers in Chicago have is website creation. But if that’s all they’ve got on offer, who will create for you a mobile app when you need on, or market your website to the audience you’re targeting? Modern reputable website development agencies should also have mobile app development expertise. They should have a marketing department that can handle your basic digital marketing needs, such as social media and AdWords campaigns.
They’ve been around long enough
It’s a fact that the web landscape is constantly evolving. This, however, does not imply that you can trust an agency that was launched recently, as it’s hard to tell whether they’ll be around for some time. You’ll want a company that’s been operating for several years, which is a good distinction from the many startups that pop up and then disappear every year. Bear in mind that you’ll need tech support now and again, and the worst case scenario is to find that your web designer went out of business.
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